About Us

wHO ARE WE?

Our story

Our journey began with a simple yet powerful vision - to redefine the way women experience fashion.

African Soul Creations (Pty) Ltd is a proudly South African fashion and lifestyle company that celebrates the beauty of African identity through design, craftsmanship, and empowerment. Founded by Noluthando Ngoqo, the company began trading informally in 2010 and was formally registered in 2012 under registration number 2012/062782/07. Since its inception, the brand has grown into a distinguished fashion house known for creating timeless garments that merge African elegance with modern sophistication. African Soul Creations designs for the confident, career-driven woman — professionals, judges, entrepreneurs, and public speakers who value quality, culture, and individuality. At its core, the brand represents authentic African luxury — made with passion, purpose, and pride.

About The Founder

Fashion is the language of confidence,it tells who you are before you speak.”-Noluthando Ngoqo, Founder & Creative DirectorFounder’s IntroductionNoluthando Ngoqo, the visionary behind African Soul Creations, is a designer,entrepreneur, and women empowerment advocate from Lusikisiki, EasternCape. Her journey from humble beginnings to becoming a respected figure in theSouth African fashion industry reflects resilience, creativity, and purpose.A graduate of Lindiwe Khuzwayo Academy of Fashion in Durban, Noluthandofounded African Soul Creations to produce authentic, stylish garments thatinspire confidence and celebrate African femininity.Her entrepreneurial drive has also birthed complementary brands andinitiatives under the African Soul Creations umbrella, including:Boss LadyTee Boutique: a modern retail brand and boutique for women inEast London.Amampondo Exclusive Brand™ - a registered trademarked fashion labelinspired by the rich cultural heritage of the Amampondo people.Imbokodo Zamampondo - a social empowerment platform for womenand youth in creative industries.

African Elegance with Modern Sophistication

oUR vISION

To be South Africa’s leading Africaninspired fashion brand, designing with purpose and empowering women through elegance, authenticity, and craftsmanship.

oUR MISSION

MissionTo design and produce high-quality,culturally inspired garments thatempower professional women toexpress confidence, identity, and stylewhile uplifting local talent andcommunities through fashion.